Analytics for med spas, aesthetics, dermatology and plastic surgery practices
Illume turns your practice data into prescriptive, actionable insights, so you grow revenue, optimize services and improve patient outcomes without hiring a single analyst.

Trusted by leading aesthetics practices
Customer story · Cincinnati, OH
The problem
Numbers that don't match, and nobody knows which one is right.
Illustration with sample numbers
The platform
Your EMR, books, payroll and ads, in one place.
Templates built for your practice, ready on day one.
Ask Ava, your AI analyst, anything about your numbers.
Works with your EMR
Use cases
Illume works out who performed best. No spreadsheets.
See how your growth stacks up next to industry averages.
Illume tells you when each patient is due for a touchpoint.
Outcomes
Customers
“It's a phenomenal tool that I recommend to a lot of practices.”
“Having a single source of truth is a game-changer.”
“Illume made what could have been a complicated implementation feel seamless and fast.”
FAQ
Illume is an analytics and business intelligence platform built for med spas, aesthetics, dermatology, plastic surgery and wellness practices. It connects the systems a practice already uses, such as its EMR, payroll, accounting and ad accounts, and turns that data into dashboards and recommended next steps for revenue, marketing, patient experience and operations.
Illume is for practice owners, operators and managers at aesthetic and wellness practices, from single-location med spas to multi-location groups. Each role sees the numbers it is responsible for, from owners watching revenue to injectors tracking their own rebooking rates.
EMR reports only see the data inside the EMR. Illume combines EMR data with payroll, accounting and marketing data, so you can answer questions no single system can, like which ad campaigns book patients who come back, or what each provider costs against what they bring in.
Illume connects to 55+ systems, including Boulevard, Zenoti, Nextech, PatientNow, Aesthetic Pro, Pabau, ModMed and Mindbody, plus QuickBooks, Gusto, ADP, Meta Ads, Google Ads and Google Analytics. If a system is not listed, data can come in by spreadsheet, CSV or SFTP.
Ava is the AI analyst inside Illume. You ask questions about your practice data in plain language, such as "which providers had the highest rebooking rate last month," and Ava answers from your own numbers, without needing a data team.
Yes. Illume runs on HIPAA-compliant infrastructure with enterprise-grade encryption and regular security audits.
Illume was founded by Ben Wolber, MBA, who serves as its founder and CEO. The company is based in Cincinnati, Ohio, was formerly called InsightX, and is backed by Keyhorse Capital and Cintrifuse Capital.
Data should light the way
See Illume in action. Book a personalized demo and start turning your data into growth.
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